Welcometuscany promote facilities situated in this region and suggests connecting itineraries between the various associate facilities; it recommends secondary routes still unknown to most tourists and aims to enhance the value of all those marvellous artistic, scenic, gastronomical and oenological riches which abound in Italy, but are often not shown off with the sense of pride they deserve.

A stay in one of the facilities of the association welcometuscany means experiencing a new kind of tourism, which often does not follow traditional itineraries, it means contributing to the preservation of the Italian cultural heritage and taking part in today's reality while at the same time reliving the most fascinating moments of the past.